During the 1999 season, the Arizona Diamondbacks attempted to reach out to the community and let them get to know some of the players. They did this through promotions with several local businesses. There was ice cream with Mat Williams at Ben and Jerrys. There were auto parts with Tony Womack at Checker Auto. And there were several players at various Nissan dealerships around the valley. For each one of these I would take the kids so they had an opportunity to meet the players and realize that they were the same as any other father when they are off the diamond. It was my hope that they would come to understand that you can appreciate players but you don’t need to idolize them. What I had not anticipated was how this series of appearances would impact our lives and the fortunes of the Arizona Diamondbacks.

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