As the Arizona Diamondbacks began their 2006 season, they introduced a new fan loyalty program called MVP Rewards. I’ve talked about this program several times over the course of the season. The basic premise was that each game you attended you were awarded points. Each dollar you spent at the team shop or at selected concession stands you were awarded points. Finally, when you purchased from preferred vendors both around town and online you were awarded points. You could continue to accumulate points and redeem them for prizes from their online prize center. The prizes consisted of Diamondbacks merchandise, autographed memorabilia, or Diamondbacks experiences. The points never expire and you can continue to collect points until you had enough to get the prize you were most interested in. Over the course of the season and through this off-season I had accumulated nearly 9,000 points. I had my eye on the Steal a Base experience where you could go out between innings during a game and take second base. I thought it would be cool to have a game used base hanging on my wall next to my other Diamondbacks memorabilia. The program was not without its problems, I have had to contact the MVP Rewards program office several times to have points added to my account that had not shown up. I still am not sure that all the points from all the games are properly accounted for on my statement. But overall, it has been fun seeing my point total moving forward towards my goal. That all changed today though.

read more