August 6, 2007
Recently the Arizona Diamondbacks held a relatively unique promotion. Playing off the popularity of outfielder Eric Byrnes the team held an “Eric Byrnes Look-Alike” contest. Fans were asked to dress up as the quirky fan favorite. It was somewhat disconcerting to arrive at the ballpark and see the plaza filled with curious fans looking quite confused at coming face-to-face with hair-care-challenged filthy replicas of Byrnes. And while it was fun seeing the fans attempt to replicate the fun-loving outfielder the promotion struck me as oddly timed. It came shortly after Arizona broke off talks with Byrnes on a long-term contract.