Kickstarter is a crowd funding platform that allows entrepreneurs access to potential funding sources for creative projects by allowing business and product leaders to connect with people who will help provide financial capital to get an idea or product launched.

It’s an interesting phenomenon that provides small project creators to bring new ideas and products to light that might otherwise be unable to find funding. In exchange for providing financial assistance, these “backers” usually will pledge a dollar amount that will entitle them to receive some sort of perk whether that be a simple thank-you or the ability to get the product before it goes on sale to the general public most times at a discounted price.

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